Mobile commerce (m-commerce) is the buying or selling of goods over a mobile enabled platform. With advances in technology, there is tremendous growth in mobile device market, which has led to high adoption of smartphone and tablets worldwide. M-commerce sales accounted for 29.7% of total e-commerce sales in the US in 2015. Of the total m-commerce sales 20% of the sales fall under retail sector excluding home and real estate. The report talks about m-commerce industry in US, comparative analysis of key market players, latest consumer, market & technology trends and government regulations.
Table of Contents:
1. Industry Overview
2. Market Size
3. Key Players
4. Consumer Trends in the US M-commerce Market
5. Technology Trends in the US M-commerce Market
6. Market Trends in the US M-commerce Market
Note: A Segment Snapshot is a crisp analysis (3-5 pages) of specific FinTech segment or a specific region. Every snapshot is divided into different sections: segment definition, market sizing, and growth trends, main players in the industry, business trends, consumer trends and legal trends.