Cardlytics

  • FOUNDING YEAR: 2008
    LOCATION:
    United States
    REGION:
    Last Update:
    23 Jul, 2018
  • Cardlytics is a private company with over 250 employees headquartered in Atlanta with offices in Chicago, London, New York and San Francisco. Cardlytics is a technology and advertising company that empowers banks to help their customers save on the things they buy every day.
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    “By partnering with Cardlytics, we can provide a proven, loyalty-driving solution to our partners in the form of a compelling offers program with high-quality advertisers, and reward consumers based on the kinds of purchases they’re making already.”
    Author: Christopher Bond, SVP Loyalty Solutions at MasterCard
    Cardlytics is a purchase-based data intelligence platform that makes all advertising better

    FOCUS

    PRODUCTS & SERVICES:
    The service allows advertisers to make a direct connection to buyers, through the online banking and mobile banking channels.
    REVENUE MODEL:
    Cardlytics' business model is merchant-supported. Merchants pay once the consumer redeems the advertised offer. The offers, which can provide cash back or reward points, typically provide savings worth an average of $200 annually, but with no maximums.
    MAIN CLIENTS:
    Businesses and Financial Institutions
    EXISTING PARTNERSHIPS:
    Bank of America, PNC Bank ,Regions Bank and etc

    PEOPLE

    FOUNDERS:
    Hans Theisen, Lynne Laube Scott Grimes
    Board Members and Advisors:
    Mark A. Johnson, David A. Perdue, John Balen, Campbell B. Lanier, Nelson Chu, David L. Adams, Bryce Youngren
    NUMBER OF EMPLOYEES:
    201-500
    INVESTORS:
    Atlanta Ventures, Canaan Partners, Columbia Partners Private Capital, Discovery Capital, Groupe Aeroplan, ITC Holdings, Kinetic Ventures, West Coast Capital, TTV Capital, Aimia, Savano Capital Partners
    KEY EMPLOYEES:
    Scott Grimes(CEO); Lynne Laube(COO); David Evans(CFO)

    TRACTION

    ACTIVE USERS:
    33.0000

    MOMENTUM

    FUNDED:
    YES
    TOTAL FUNDING:
    $277.94 Millions
    DATE OF LAST FUNDING:
    Jan 2018

    RELATED MARKET RESEARCH


    TWEETS

    • Ready for #StPatricksDay weekend? @Cardlytics looked at the cities where bars see the biggest boost in customers th… https://t.co/4ROk8jpGnh
    • Great afternoon session on Building Your Brand with Dwayna Haley (@AskThePRGirl) from @porternovelli : "Data is you… https://t.co/Hj3LOYJCHq
    • Kathryn Petralia, co-founder and COO of @KabbageInc, on individual career progression: "Continue to form a network… https://t.co/qDTIyYii3M
    • #WOC2019 Keynote speaker, Kathryn Petralia, co-founder and COO of @KabbageInc on building/starting a business: "Par… https://t.co/rwSthxgYwm
    • Getting ready to kick off our sixth annual Women of Cardlytics Summit @AtlBotanical! Excited for our lineup of insp… https://t.co/tMpL4HxMFA
    • RT @Nasdaq: .@Cardlytics COO and co-founder @Lynne_Laube recently shared her wisdom at Nasdaq’s #IWD2019 event: https://t.co/enNwV0Cj09 ht…
    • RT @Nasdaq: ⭐Your passion comes across in your work. Take it from co-founder of @cardlytics, @Lynne_Laube. #IWD2019 https://t.co/8bFM75WS4K
    • Happy #InternationalWomensDay! Yesterday, @cardlytics COO and Co-Founder, Lynne Laube, keynoted at @Nasdaq's Ring t… https://t.co/3aAt03oEdR
    • "Diversity is critical to companies because you cannot innovate if everyone comes from the same background and pers… https://t.co/4yfw03Hv1M
    • RT @Nasdaq: Live now: @Cardlytics COO & Co-Founder Lynne Laube’s fireside chat with @mdc at @Nasdaq’s Ring the Bell for Women’s Empowerment…